The IMS National Cable Ranking is part of the weekly IMS Report. It is a ranking of infomercial activity by two separate and distinct means. The Frequency Ranking uses the number of detections monitored each week and reflected in the IMS Grids to determine the rank of each infomercial. The Indexed Media Ranking uses a total of gross media rates for each of the monitored detections to determine the rank of each infomercial.

Frequency Matrix

The Frequency Matrix refers to the IMS National Cable Distribution - Frequency. It is a matrix showing the number of monitored detections for each of the top 25 infomercials by national cable network.

Media Matrix

The Media Matrix refers to the IMS National Cable Distribution - Media. It is a matrix showing a total of the gross media rates of monitored detections for each of the top 25 infomercials by national cable network.

Grids

The IMS Grids provide the detailed data for the ranking of all infomercials monitored. A simple tabulation of detections provides the frequency ranking and by totaling the gross media rates for each of the infomercials the media ranking is derived. By shading the infomercial detections, the IMS Grids provide an "at-a-glace" picture of the relative saturation of paid programming.

New Show Breakouts

The IMS New Show Breakout is a detailed description of each new show detected for the week. A New Show is shown in the Grids with a double border for easy identification. Included is the product name, show title, host, price point, offer and marketer as well as other pertinent information.

Spot Ranking

The IMS Spot Ranking shows the top 50 detected short form direct response spots monitored by IMS. The list is ranked showing the product name, marketing company, length, price point and category.

New Spots for the Week

The IMS New Spots for the Week provides a list of all newly detected short form direct response spots. The list provides the product name, marketing company, a brief product description, length, price, shipping and handling charges, 800 or 900 phone number and category.

Monthly Top 100 Ranking

The IMS Monthly Top 100 is the ranking of infomercials by frequency of detections and gross media rates for each month.

Monthly Spot Report

The monthly IMS Spot Report details the newly detected short form direct response spots monitored by IMS. The report is sorted by category and provides a verbal description of the product and production as well as a ranking of the Top 100 DR Spots for the month.

Special Custom Reports

Airings Schedule reports provide the date, time, channel, and media dollars spent for each airing of an infomercial that we have detected, while Airings Detail reports display the favorite network and time period of a particular infomercial or category.