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 Direct Response TV |
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As the Direct Response industry grows, so does the value of timely, accurate information. Success depends on understanding and capitalizing on developments in this complex, dynamic marketplace. How can you keep up with the art and science of the industry?
Only Infomercial Monitoring Service gives you the big picture of Direct Response television and keeps track of the smallest details. We watch and report on every minute of national cable paid programming, and provide timely, authoritative data on direct response advertising. Our easy-to-scan grids and new show breakouts let you analyze and readily observe trends, track competitive strategies and explore individual product offers.
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| Make More Confident Decisions!
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IMS monitors and documents more than 30,000 hours of programming every month. This enables us to provide the verifiable data and objective interpretation you need to confidently make decisions, in a format you can quickly understand and easily use. Our reports come to you weekly or monthly, but IMS support is here for you every day. We're on call to provide you with daily show verification, custom reports or tapes from our library of thousands of infomercials and spots.
Our clients have access to dedicated consulting and technical services, from legal and media planning through production and marketing.
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| Hard Numbers Plus Astute Interpretation
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IMS Report grids provide the hard numbers on what programs aired, where and when. Our weekly Top 25 and monthly Top 100 rankings show the relative saturation achieved by paid programming, based on frequency and the IMS media index. We also list short form spots and a ranking of the 50 most frequently seen spots of the week. All of this is made possible through our comprehensive database containing millions of airings detected from national cable television. Beyond numbers, IMS professionals provide detailed reviews of every new show or spot monitored so you learn instantly what your competitors are doing, and how well.
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| The Big Picture |
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IMS is the most accurate and authoritative resource for information on the Direct Response Television Industry. Our experience, database and programming library are unsurpassed. Join the thousands of major marketers, producers, media buyers, ad agencies, manufacturers and retailers who look to IMS for the big picture of Direct Response Television and never let it be said you didn't have all the information!
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